Proof

Proof, not portfolio.

Interplay works on a small number of partnerships at any time, by design.

Partnership spotlight
Football · League Two · Academy Development Partner · 2026/27

Building a commercial partnership between a club's academy and a local education provider.

A League Two club wanted to create a meaningful, revenue-generating partnership around its academy programme — not just a badge, but something with genuine educational value for young players.

Interplay's role
Built the relationship
Established trust with the club's commercial and academy leadership.
Identified the right partner
Sourced a local education provider with a genuine, credible fit.
Structured the package
Bundled the commercial assets into one coherent, multi-strand offer.
Commercial position
Commercial partner
Limited dedicated commercial partner activity around the academy programme.
Kit & matchday assets
U16 and U18 kit space unsold, used informally rather than as a commercial asset.
Community programming
Limited recruitment or employability activity connected to the academy.
Marketing & PR
No coordinated PR between the club and any academy-side partner.

Club and partner names withheld while other conversations are in progress — available on request.

This is what it looks like when it's done right.

If that's the standard you're after, let's talk.

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